Our Story
The Choice Era brand was created to provide a conscious, guilt-free experience.
With the continuous concern of global environmental issues, it’s important to make as much of a difference as possible. No matter how small, everything adds up!
We live in an Era of many changes and our choices can have a positive effect. We want to help you make a positive impact on your lifestyle and the earth!
Our definition of Sustainability is BALANCE. Everything is sustainable with balance, the same input as output. Balance is essential for within your SELF and the natural world!
“We do the work so you don’t have to!”
Our goal is to educate people about changes they can make on their sustainability journey. While promoting growth and understanding within your SELF. SELF refers to your individuality.
The oxygen mask theory! You can’t help others until you have helped yourself.
Can you imagine a world where everyone’s goal was to understand their SELF completely? We hope you can!
We want to show how connecting with your worth, your potential, honoring your spirituality and broadening your perspective can greatly benefit you!
CE provides a space for you to slow down from the everyday rush. This allows for peace and perspective to be right with your SELF, so you can give back to the environment.
Might sound crazy or impossible but it works!!
The Boss
Kaiya Richards is the individual behind Choice Era. Our creator and founder has always had a love for the natural world, starting with animals. She wanted to further her knowledge of animals, specifically their behaviors and welfare, and of the environmental industry. They both do go hand-in-hand after all! Kaiya is from Bermuda but has spent years in the UK completing her university schooling.
“When I was younger, I actually wanted to be an actress but my curiosity for animals and nature won!”
-Kaiya
In 2016 she started her undergraduate degree, where she got the idea of starting Choice Era. In 2019 Kaiya graduated with a BSc in Zoology with Animal Behaviour, and that September she enrolled in a postgraduate program.
Her goal was to graduate in 2020 with an MBA in Environmental Management however, after experiencing pregnancy loss at the start of the academic year, she struggled with her studies and graduation was delayed. After the loss of her daughter in 2019 and others over the last few years, Kaiya started her healing journey. Unfortunately, she went through the loss of her second daughter in 2023. However, she is continuing to push for her peace and returning to her love for nature as a grounding force.
“I am always so amazed at the things the natural world can teach us. I use it for perspective and allow its beauty to bring me peace and comfort.”
“I want to use my healing process as a springboard to finally allow myself to share Choice Era with others.”
-Kaiya
An opportunity was presented and we are now able to provide eco-friendly products. An amazing small step in the wonderful journey of Choice Era. Kaiya is continuing to dream, plan & operate CE, while developing her knowledge and nurture her love for the natural world.
Choice Era is all about growth and balance! We are creating a safe space for you to challenge your thinking and allow nature to help you grow your SELF.
Newsletter
Be the first to know about our new programs,
launches, special offers & other updates.